News Summary
CheckedUp has announced the appointment of Lyndi Hirsch as its new Chief Marketing Officer. In this role, Hirsch will enhance the company’s marketing strategy, brand positioning, and patient engagement initiatives. With over 25 years of experience in commercialization and patient marketing, she aims to strengthen connections between patients and healthcare providers. This strategic move is expected to support CheckedUp’s commitment to innovative solutions that improve the patient experience as the company continues to expand its digital Point of Care platform.
New York, NY – CheckedUp, a leader in digital Point of Care solutions, has announced the appointment of Lyndi Hirsch as its new Chief Marketing Officer, effective immediately. This strategic move aims to significantly enhance the company’s patient-centered engagement and overall brand strategy.
In her new role, Ms. Hirsch will be at the forefront of shaping CheckedUp’s marketing strategy, refining its brand positioning, and spearheading initiatives focused on patient engagement. Her responsibilities will include strengthening the vital connections between patients, healthcare providers, and various healthcare brands, while also building effective teams and scalable programs to support the company’s objectives.
Driving Patient-Centered Innovation
The appointment of Ms. Hirsch is a pivotal step in supporting CheckedUp’s continuous growth and its dedication to innovation centered around the patient experience. Her extensive background in driving commercialization, brand strategy, and patient engagement across numerous therapeutic areas is expected to be instrumental as CheckedUp continues to expand its platform and impact within the healthcare landscape.
Ms. Hirsch brings more than 25 years of experience in commercialization and patient-focused marketing. Her career includes significant leadership positions at prominent companies such as GoodRx, Medisafe, Dermira, Everyday Health, and Human Genome Sciences. She has a recognized track record of leading multiple first-in-class product launches. Her expertise also spans product launches for specialty pharmaceuticals, Direct-to-Patient, Direct-to-Consumer, and Digital Marketing strategies. Ms. Hirsch is known for her unwavering commitment to patient empowerment and for working to reduce the stigma associated with chronic diseases. She has successfully fostered strong relationships and communities across a diverse range of disease areas, including neurology, rheumatology, endocrinology, dermatology, and immunology. Furthermore, Ms. Hirsch actively contributes to national patient advocacy organizations through her board memberships.
About CheckedUp
CheckedUp is a physician-founded digital Point of Care company. It is dedicated to delivering education and engagement tools that are specific to various medical specialties. These tools are designed to support patients, their caregivers, and healthcare providers during crucial stages of the care journey. The company’s mission revolves around providing comprehensive education solutions that improve communication between providers and patients, ultimately leading to better health outcomes.
CheckedUp’s platform aims to empower more meaningful conversations, enabling patients and providers to make decisions with enhanced clarity and confidence. Recognized as one of the nation’s largest entirely digital, specialty-focused Point of Care networks, CheckedUp reaches patients across the country. This is achieved through condition-specific content delivered via waiting room televisions and interactive exam room wallboards in specialty practices and hospital systems nationwide. Currently, its innovative devices are utilized by over 30,000 healthcare professionals.
Under its current leadership, CheckedUp has demonstrated significant growth, achieving a 40% year-over-year increase and expanding its national presence. The company, which was founded in 2011 or 2012, is financially supported by Rockbridge Growth Equity.
Frequently Asked Questions
- What is the latest news about CheckedUp?
- CheckedUp has appointed Lyndi Hirsch as its new Chief Marketing Officer.
- What will Lyndi Hirsch’s role be at CheckedUp?
- Lyndi Hirsch will lead CheckedUp’s marketing strategy, brand positioning, and patient engagement initiatives. She will focus on strengthening connections between patients, providers, and healthcare brands while building high-performing teams and scalable programs.
- What experience does Lyndi Hirsch bring to CheckedUp?
- Ms. Hirsch brings over 25 years of experience in commercialization and patient-centered marketing, with senior leadership roles at companies including GoodRx, Medisafe, Dermira, Everyday Health, and Human Genome Sciences. She has led multiple first-in-class launches and has expertise in Direct-to-Patient, Direct-to-Consumer, and Digital Marketing.
- What is CheckedUp?
- CheckedUp is a physician-founded digital Point of Care company that delivers specialty-specific education and engagement tools.
- Where is CheckedUp headquartered?
- CheckedUp is headquartered in New York, NY.
- What is CheckedUp’s mission?
- CheckedUp’s mission is to provide patients and healthcare providers with comprehensive education solutions that facilitate better communication to improve health outcomes, supporting patients, caregivers, and providers at critical moments in the care journey.
- How does CheckedUp reach patients?
- CheckedUp reaches patients through condition-specific content delivered across waiting room TVs and interactive exam room wallboards in specialty practices and hospital systems nationwide.
Key Features of CheckedUp’s Patient-Centered Engagement
| Feature | Description | Scope |
|---|---|---|
| Chief Marketing Officer Appointment | Lyndi Hirsch appointed to drive marketing, brand, and patient engagement strategies. | Company-wide |
| Patient-Centered Focus | Core to the company’s mission and Ms. Hirsch’s role, aiming to improve patient understanding and outcomes. | Nationwide |
| Digital Point of Care Platform | Physician-founded technology platform for educating patients, caregivers, and providers. | Nationwide |
| Specialty-Specific Education | Delivers tailored educational content for various medical specialties. | Nationwide |
| Extensive Network Reach | One of the nation’s largest digital, specialty-focused Point of Care networks, used by over 30,000 healthcare professionals. | Nationwide |
| Engagement Tools | Utilizes waiting room TVs and interactive exam room wallboards for content delivery. | Nationwide |
| Growth & Backing | Achieved 40% year-over-year growth and is backed by Rockbridge Growth Equity. | Company-wide |
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